Bloom — Wellness Brand Identity
Complete brand overhaul for a digital wellness startup. Logo system, color palette, typography, and full brand guide.
View Case Study →Brand & Product Designer
I Shape Ideas Into
Memorable Experiences
Hi, I'm Maya Chen — a freelance designer crafting brands, products, and digital experiences that resonate. Based in NYC, working globally.
Worked with:
Airbnb
Figma
Notion
Linear
Selected Work
Recent
Projects
Aria — Finance App
Mobile-first UI design for a personal finance app with goal tracking, budgeting, and investment dashboards.
View Case Study →Drift — Design Agency Site
Full website redesign focused on brand storytelling and conversion. Custom scroll animations and micro-interactions.
View Case Study →Orbit — Design System
Built a comprehensive 200+ component design system for a SaaS platform used by 50+ designers.
View Case Study →About Me
Design is not just art — it's intention
I've spent 7 years at the intersection of brand strategy and product design, working with agencies and startups across Europe and North America.
I believe great design solves real problems and creates emotional connections. Every pixel has a purpose.
- Brand Strategy & Identity
- Product Design (UX/UI)
- Figma & Prototyping
- Design Systems
- Motion & Animation
- Creative Direction
What I Offer
Services &
Process
Brand Identity
Logo design, visual systems, typography, color palettes, and brand guidelines that stand out and scale.
UI/UX Design
User research, wireframes, prototypes, and polished high-fidelity designs for web and mobile products.
Web Design
Marketing sites, landing pages, and portfolio websites with modern aesthetics and conversion focus.
Design Systems
Scalable component libraries in Figma ensuring design consistency across your entire product.
Get in Touch
Have a project
in mind? Let's talk.
I'm currently available for freelance projects and full-time opportunities. I respond to all messages within 24 hours.
hello@luminary.design